10DLC will clear Text Alert traffic using a verified 10-digit phone number vetted by mobile carriers through The Campaign Registry (TCR).
STIR/SHAKEN requires that calls traveling through US phone networks have their Caller ID number “signed” as legitimate by originating carriers, then validated by recipient carriers as the phone call travels to the target recipient. Using STIR/SHAKEN, we can authenticate each phone call’s origin for each carrier involved in delivering your message. This ensures that your messages make it through more of the increasingly dense layers of SPAM filters implemented by carriers and by individual phone users.
The FCC has released an order that outlines modifications to the TCPA based on the need to comply with the TRACED Act. TTHM has been tracking the rollout and implementation of these regulations for years so that we can keep our clients ahead of the compliance curve.